How Any Real Estate Agent Can Make BIG Money Easily Marketing to Seniors
The free book that shows you the exact 4-filter formula for finding motivated senior sellers - before any other agent (or any cash-offer investor) knows they exist.
I'm giving away 100 free copies for honest reviews before this goes on Amazon.
I'm giving away 100 free copies for honest reviews before this goes on Amazon.
- The 4-filter formula that identifies seniors most likely to move in the next 6–12 months
- Why most agents lose senior listings to cash-offer investors (and how to beat them)
- The "I feel like I already know you" trust-building system that makes seniors call YOU
- Real case study: How Bob and Linda became a $1M+ relationship through a monthly newsletter
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If You're a Real Estate Agent Who's Serious About the Senior Market, This Book Is For You
This book is for SRES-designated agents and realtors who got into the senior niche because they actually care about protecting this population, but are struggling to figure out how to consistently find motivated senior sellers and turn them into listings.
It's for the agent who's tired of:
- Losing senior listings to cash-offer investors
- Spending money on ads and expensive leads that don't convert
- Working 60+ hours a week trying to figure out what to say to seniors
- Watching competitors win listings they should be winning
It's NOT for:
- Agents looking for a get-rich-quick real estate scheme
- Agents who aren't willing to invest in building relationships over time
- Agents who don't want to be seen as a protector, just a closer
If you're ready to build a steady pipeline of senior listings through trust, not hype, this book will show you exactly how.
“Here's Exactly What You'll Learn”
"The 4-Filter Formula for Finding Motivated Senior Sellers"
Most agents waste time and money marketing to seniors who have no intention of selling. The 4-filter formula identifies the seniors most likely to need your help
- Age 68+
- In the home 15+ years
- Home 20+ years old
- living in a 2-story home
The stairs are the quiet motivator that no market statistic can replicate. You're not convincing anyone to sell — you're finding people who are already moving toward that moment.
"The 8-Page Newsletter That Makes Seniors Call YOU"
This isn't a real estate newsletter. It's not a market report. It's not a list of your recent sales.
It's an 8-page mood booster — designed to make seniors smile, feel seen, and look forward to the next issue.
Every month, they receive a warm, interesting, funny piece of mail that reminds them your name is there when they need it. No stats. No listings. No pushy sales pitches. Just something that makes them feel good — and keeps you top of mind.
Then 4 months later they call.
They don't ask about your commission. They don't shop your price. They say the six most powerful words in senior real estate:
"I feel like I already know you."
That's the moment everything changes. That's the moment the predators lose — and you win.
This is the Relationship Rocket newsletter. And it's the centerpiece of the entire Tactful Touch System.
"Why Cash-Offer Investors Win (and How to Beat Them"
The predators aren't winning because they're better agents. They're winning because they show up first — and they show up often. Learn the 3 tactics they use and the exact counter-strategy that positions you as the trusted advocate.
The counter-strategy isn't louder ads or bigger signs. It's positioning yourself as the protector — not the closer.
Seniors don't gravitate toward the agent with the most listings or the biggest team. They gravitate toward the one who shows up first with their best interests at heart. The one who explains the red flags. The one who protects them from pressure tactics and predatory cash offers.
When you become the protector, you don't have to compete on price or speed. You compete on trust. And trust wins every time.
"The Introductory Letter That Changes Everything"
Learn why sending a newsletter without an introductory letter gets confused seniors asking "Who is this?" — and the exact 4–5 day pre-mailing letter that turns strangers into familiar names. Also learn the cutting edge method of how to get your Introductory letter opened and read almost Every Time!
- 33+ years in real estate
- SRES Certified
- $162M+ in senior real estate closings
Meet Ric Goodman — Senior Real Estate Advocate
Ric Goodman has been in real estate for over 31 years. He's SRES-certified and specializes in protecting seniors during one of the most vulnerable transitions of their lives - selling the home they raised their kids in.
Over the past 9 years, Ric has closed over $162 million in real estate serving seniors in San Diego County. His Tactful Touch System has been featured in real estate coaching programs and adopted by agents across the country.
But Ric didn't start here. There was a season when he was weeks away from closing his doors for good. Then life hit him sideways — he found his mother unconscious on her kitchen floor with the stove on and gas pouring through the house.
That moment changed everything.
Ric took a job at a real estate investor training company and watched them teach students to target seniors, pressure them, and steal their homes at 60 cents on the dollar. That broke something open in him.
He stopped chasing listings. He started building quiet, consistent, monthly presence - the kind that makes a senior say "I feel like I already know you."
That decision took him from nearly closing his doors to over $162 million in closings.
Now Ric is helping other agents do the same.
What Real Estate Agents Are Saying
"2 new senior listings in 3 months - without buying a single lead"
"I got my SRES designation two years ago and had no idea what to do with it. Ric's book showed me the 4-filter formula and the Relationship Rocket Newsletter strategy. Within 3 months, I had 2 new senior listings I'd never have found otherwise."
- Kathy McBride
"The 'I feel like I already know you' moment that changed everything"
"The 'I feel like I already know you' moment happened to me last month. A senior couple had 4 months of my newsletters sitting on their coffee table when I arrived at the listing appointment. They said, 'We feel like we already know you.' That moment paid for the entire system 10x over."
- Steve Nelson
"How I stopped losing listings to cash-offer investors"
"I was losing senior listings to cash-offer investors left and right. Ric's book showed me how to position myself as the protector instead of the closer. I haven't lost a senior listing since."
- Carol Landry
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
Is this book really free?
Yes. The book is 100% free. You'll get instant access to the PDF after submitting your email. No credit card required. No hidden fees. No upsells. Just the book.
Will you spam me with emails?
No. You'll get the book immediately, plus a 7-email follow-up sequence over the next 14 days. After that, you can unsubscribe anytime with one click. We respect your inbox.
Is this book only for SRES-certified agents?
No. It's for any real estate agent who wants to work with senior clients. SRES certification helps, but it's not required to implement the system. Whether you're just starting to explore the senior market or you've been serving seniors for years, this book has value.
How is this different from other Senior Real Estate marketing systems?
Most courses teach you how to chase seniors with ads and cold calls. This book teaches you how to attract seniors through trust and consistency — so they call YOU when they're ready to sell. It's not about hustle. It's about building relationships that convert over time.
Do I need to buy the Tactful Touch System to implement what I learn?
No. The book gives you the foundation: the 4-filter formula, the newsletter concept, and the introductory letter strategy. You can implement these on your own. The Tactful Touch System is the complete done-for-you system if you want the full templates, monthly content, and automation - but the book stands on its own.